From Design to
the Market
CONTEXT
At Ikershop, I worked in-house across multiple furniture collections — from brief to market.
My role was not fixed, but always embedded in the full system
CHALLANGE
Launching a collection sounds like a design task. It isn’t.
Each product had to fit production limits, packaging constraints,
shipping price brackets and target margins. A 1 cm difference could
move a product into a higher shipping tier and increase cost significantly.
The challenge was not to design a chair. It was to make sure it survives reality.
APPROACH
I worked between design, production, logistics and sales.
Not designing the form itself, but making decisions that
connected design intent with manufacturing, pricing and customer expectations.
I aligned teams around trade-offs and adjusted the product as constraints appeared.
RESULTS
Collections successfully brought to market. Produced within constraints,
shipped at viable cost, and accepted by customers.
Not just designed objects. But products that worked in reality.
WHAT I LEARNED
A product doesn’t fail on the drawing board
It fails when it meets reality.
